The Big Fat Marketing Blog

Here’s a consumer’s multichannel dilemma: I lost my favorite blusher (it was accidentally flushed down the toilet if you must know), and I need to buy another one ASAP. I really love this brand, but the only local merchant I know that carries it at retail is Sephora. And the nearest Sephora store is about 20 miles away.

If I go to the store, I’ll have immediate gratification, plus I won’t have to pay the shipping and handling charge, which ranges from $5.95 for ground to $21.95 for overnight express service. But that’s going to be time consuming and annoying. more

As the race to be U.S. president winds down, one of the few interesting advertising/marketing aspects has been the 30 minute ads purchased by the Democratic nominee. Personally, I did not see the ads as I try to avoid political advertising as much as possible (nearly impossible), but the long-form style has created significant buzz and here is what AdRants had to comment about the spot.

It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.

There were some very strange trends on view. For starters, marketers are luring consumers into small spaces for, uh, private activities. more

It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.

There were some very strange trends on view. For starters, marketers are luring consumers into small spaces for, uh, private activities. more

Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago’s friendly confines. To encourage Chicagoans to make a trip to the suburbs and shop a Meijer’s for Halloween, the company did what any sensible marketer would do: It sought to give the citizenry a terminal case of the willies.

The campaign started in mid-October by plastering portions of Chicago’s Michigan Avenue and Wrigleyville neighborhoods with posters warning the citizens to be on the lookout for a headless horseman on the night of Oct. 17, offering a mobile shortcode to report sightings and a chance at a $1,000 gift card reward. more

Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago’s friendly confines. To encourage Chicagoans to make a trip to the suburbs and shop a Meijer’s for Halloween, the company did what any sensible marketer would do: It sought to give the citizenry a terminal case of the willies.

The campaign started in mid-October by plastering portions of Chicago’s Michigan Avenue and Wrigleyville neighborhoods with posters warning the citizens to be on the lookout for a headless horseman on the night of Oct. 17, offering a mobile shortcode to report sightings and a chance at a $1,000 gift card reward. more