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Archive for October 3rd, 2008

Don’t Be A Patsy

patsy-still-shot.JPGAnyone who has a teenager in their lives will certainly have a laugh over this new campaign developed by Hill Holiday New York for The Partnership for a Drug-Free America. The humorous TV clips and Webisodes on YouTube, however, play on a very serious subject: How to talk to your kids about drugs.

Patsy, the befuddled mom, attempts a number of unconventional methods to get a conversation going with her teenagers about the topic.

In one scene, Patsy tells the audience that she has found the perfect place to talk with her son without any distractions. She storms the bathroom and to the boy’s horror throws open the shower curtain. She asks him “Do you know what weed is?” He screams, “get out” and calls her “lame.” Sound familiar? This is a pretty effective approach to remind parents that it might be a tough topic, but an important one not to avoid. Watch a preview: http://www.youtube.com/user/PatsyVideos

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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