The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for October 4th, 2008

Just Be Yourself Already

Y’know what confuses me? When someone has a really, really great brand and they go and smear lipstick all over it—figuratively or literally—in an effort to make it something it isn’t.


And no, a recent campaign by the pit bull industry didn’t get me thinking about this. Rather, it was an issue of “Everyday With Rachel Ray.”


I don’t typically buy the magazine, but when I saw a copy on the table at my hair stylist’s shop, I immediately grabbed it. Even though I find her a little annoying (”EVOO” was cute the first 600 times. Now just say “olive oil” and be done with it, okay?), I do like her show “30 Minute Meals.” The recipes are interesting and usually pretty simple for home cooks.

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Related Topics: Thought Balloon - General, General |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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