Spending Money on Nothing
It drives me crazy, all this money spent on advertising and marketing with little or no regard given to accountability. Is a brand important? Yes. Is measurability important today? Yes. So there has to be a happy medium, right?
If done correctly, that’s where you and this Blog fit in. It’s about a dialog that deals with what I deem “Strategically Creative” advertising and marketing. Sure great work gets noticed, but it also gets results – measurable results that can be tracked back. I’d consider Dell, Amazon and Omaha Steaks to fall into the category I’m referring to; and Verizon, Budweiser/Miller, Coke/Pepsi falling into the brand camp. Harry and David, Oreck and Bose are more on the traditional direct marketing side in my cranium.
The journey is half the fun in getting there (read Blue Highways) and I hope you find the time to be active in this conversation.
So, my first question to you is this: What do you think Microsoft was thinking with their new $300,000,000 “Seinfeld Ads” and will they recoup their investment? Yah or Nay and why?
October 14th, 2008 at 12:53 pm
I’m a Seinfeld fan, so the first “Shoe Circus” commercial (view it at http://www.youtube.com/watch?v=uz6amk3P-hY) was interesting in a “what’s the point and what’s he gonna say next?” kind of way. But, truth be told, I don’t really “get it.” I can’t imagine how they would recoup their investment in this particular ad. I guess all the PR about it has generated a ton of buzz … but will buzz translate to sales? Can’t wait to hear what you have to say about it in your next blog entry.