You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Does it mean anything that a colleague was able to get a room at a DMA conference hotel just the other day? Usually, they’re booked this close to the event.
Well, maybe. But it should come as no surprise if attendance is down.
Retailers were bracing for the worst holiday season in years even before this week’s catastrophe. Credit mailers are pulling back. Who’s got the money to go to a conference in Las Vegas?
Does it mean anything that a colleague was able to get a room at a DMA conference hotel just the other day? Usually, they’re booked this close to the event.
Well, maybe. But it should come as no surprise if attendance is down.
Retailers were bracing for the worst holiday season in years even before this week’s catastrophe. Credit mailers are pulling back. Who’s got the money to go to a conference in Las Vegas?
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