You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
I heard a radio spot this morning that stopped me, not because it was funny or well-written or used a song I like, but because it used a word I had never heard before. Organify. As in “organify your life by buying our wholesome products . . .”
Do you know why I had never heard the word before? BECAUSE IT DOESN’T EXIST!
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I heard a radio spot this morning that stopped me, not because it was funny or well-written or used a song I like, but because it used a word I had never heard before. Organify. As in “organify your life by buying our wholesome products . . .”
Do you know why I had never heard the word before? BECAUSE IT DOESN’T EXIST!
more
From the creative celebrity spokesperson file, we give you John Lydon, a.k.a. Johnny Rotten, shilling butter. What do you think?
Like many on this site, I was at the DMA conference in Las Vegas the past few days and I’d like to share a few observations:
1> Direct Marketers know that, even in a bad economy, things should be better for us because we test and measure what we do and can demonstrate ROI. Thus, the mood was “cautiously optimistic.”
2> It seemed like, despite the destination city, more people were getting down to business, with much less emphasis of partying. more
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