A Measured Approach

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

A Flashing Esquire?

Grant Johnson October 29th, 2008

Have you seen the latest Esquire magazine cover with a flashing component called E Ink? It kinda reminds me of Times Square at the newsstand. Imagine a rack full of these covers, all with different messages being tested to see what message sells the most copies, yet alone the advertising messages that could be tested. Click here for more information. And I thought IKEA was an exercise in sensory overload…