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USPS Does the Ol’ Bait and Switch

After waxing eloquent on the glorious virtues of automation and how its going to save companies tons of money in mailing and shipping costs, the USPS did the ol’ bait and switch. During the Mailers Technical Advisory Committee meeting back in August, Postmaster General John E. “Jack” Potter announced that there will NOT be a discount for mail sent using the new intelligent mail barcode (IMB) system.



Now, a few months later, the USPS is faced with massive losses due to the decline in mail volume corresponding with the crumbling economy. As a result, Dan G. Blair, chairman of the Postal Regulatory Commission, is predicting that the next postal increase, which more than likely will come in May 2009, will be about 5% for each class of mail.


Can it get any worse for catalogers?


(This post amended to correct errors …)

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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