The Big Fat Marketing Blog

Can you believe it? JPMorgan Chase, one of the richest financial institutions in this country, is nestling up to the great public sugar teat.

And it’s not alone. Numerous banks will benefit from the bailout now said to be nearing $1 trillion (or was that a separate bailout?)

I have one question: What’s in it for Joe the Cataloger? more

Can you believe it? JPMorgan Chase, one of the richest financial institutions in this country, is nestling up to the great public sugar teat.

And it’s not alone. Numerous banks will benefit from the bailout now said to be nearing $1 trillion (or was that a separate bailout?)

I have one question: What’s in it for Joe the Cataloger? more

Anyone watch “King of the Hill” on Sunday? It definitely could have doubled as an infomercial for MySpace, which is coincidentally owned News Corp. (The parent company of Fox Broadcasting, too). The skinny: Strickland Propane was losing business to a rival that was using social networking. So the company launched its own MySpace page.

And of course, in typical Hank Hill fashion, the gang all learned how tough it is to maintain a place in cyberspace… and what could happen when a disgruntled former employee still controls the domain. more

Anyone watch “King of the Hill” on Sunday? It definitely could have doubled as an infomercial for MySpace, which is coincidentally owned News Corp. (The parent company of Fox Broadcasting, too). The skinny: Strickland Propane was losing business to a rival that was using social networking. So the company launched its own MySpace page.

And of course, in typical Hank Hill fashion, the gang all learned how tough it is to maintain a place in cyberspace… and what could happen when a disgruntled former employee still controls the domain. more

Ever since Multichannel Merchant’s October cover story “R U Ready 4 QR Codes?” we’ve been on the lookout for marketers that have adopted the quick-response barcodes. We found one this past weekend in a rather unlikely place: the coupon circulars in the Sunday papers.

In addition to a conventional coupon for $1 off its fresh chicken, Springer Mountain Farms includes a QR code for a “mobile bonus” of another $1. The ad includes the six steps involved in downloading a tag reader—which is a bit text heavy and at first glance unfortunately resembles the rules for a entering sweepstakes–or customers can text special keywords to access its mobile site. more

With apologies to Al Michaels, do you believe in miracles? Or should I say the miracle of the holiday season?

Macy’s is betting you do.

“Believe” is the operative word here because that is the name of the Macy’s holiday campaign – based on the famous 1897 New York Sun editorial, “Yes, Virginia, there is a Santa Claus.”

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