The Big Fat Marketing Blog

Talk about duck-and-cover. I went on medical leave for a month just as the question “Is the list industry dead?” appeared on the front cover of the December 2007 issue of Multichannel Merchant.

Well, a year later, is the list industry dead? Is it still serving the needs of multichannel merchants? Or are list firms still staving off extinction? more

Talk about duck-and-cover. I went on medical leave for a month just as the question “Is the list industry dead?” appeared on the front cover of the December 2007 issue of Multichannel Merchant.

Well, a year later, is the list industry dead? Is it still serving the needs of multichannel merchants? Or are list firms still staving off extinction? more

I wish I could say I was kidding about this. But political pawn Joe the Plumber is hoping his fame can be extended to minute number 16.

Samuel J. Wurzelbacher is writing a book. He’s launching a Website. He’s got representation. Joe the Plumber will either be living the American Dream, or remain in a lower tax bracket. Love him or hate him, you’ve got to wish the guy some luck. more

I wish I could say I was kidding about this. But political pawn Joe the Plumber is hoping his fame can be extended to minute number 16.

Samuel J. Wurzelbacher is writing a book. He’s launching a Website. He’s got representation. Joe the Plumber will either be living the American Dream, or remain in a lower tax bracket. Love him or hate him, you’ve got to wish the guy some luck. more

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself. Look for a new episode every two weeks!

The person behind SpamZa has apparently been trying to post comments on various blogs defending his failed, idiotic scheme to set up a Web site allowing people to input others’ e-mail addresses to be signed up for possibly hundreds of unwanted e-mails a day from newsletters.

SpamZa.com was up for a very short time this summer before it was shut down by its service provider. SpamZa.com has recently come back online, but it’s difficult to tell what its purpose is this time.

Meanwhile, according to e-mail deliverability consultant Laura Atkins, someone apparently behind SpamZa has attempted to post a comment on her blog Word to the Wise defending the scheme.

More.