Walmart Customers will be ‘Amazed’
I’m one of those people that believed the Walmart ads that said that if I shopped there I could save thousands of dollars a year. Simply put, that’s price promotion, which should be high on all marketers’ lists as people worry about their jobs and putting dinner on the table.
Case in point: one 14 1/2–ounce can of College Inn chicken broth at Walmart, 79 cents, versus same can at my local C-Town, $1.29. Same savings go for cereal, milk, paper towels and lots of the other items I buy there.
Walmart did have to tone down those promises since somebody thought it was misleading to say that people could save “thousands” of dollars by shopping there. But I’m a true believer.
Yesterday, Walmart sweetened its offerings with new price promotions, something that really works when people are generally only buying must-haves, not nice-to-haves.
For the next seven weeks, the company said it would “lead on delivering a Christmas that cots less.” The promos include thousands of price Rollbacks. Walmart said it anticipates saving consumers an addition $200 million over and above its everyday low prices.
To make sure customers get notified of the specials, a “Savings Alert” mobile service has been launched for customers to receive updates by cell phone.
CEO Eduardo Castro-Wright said, “Our customers will be amazed.”
Here’s one example: Crisco vegetable oil was $3.88, now $2.98.
Now that’s what I call price promotion!
November 7th, 2008 at 8:36 am
Walmart understands message positioning and how and when to use it. You’ll recall they were trying to go upscale and compete with Target not too long ago, but with the economy hurting wisely switched to tout savings combined with smart promotions.
As for groceries, we have a Woodman’s where I’m from and the prices they have are even better than Walmart’s!