You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
A spontaneous and immediate by-product of Sen. Barack Obama’s successful presidential run is the run on merchandise that’s entering a potentially hot, post-election phase after enjoying a typically tacky campaign phase that produced lots of forgettable memorabilia.
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By Larry Riggs
We’ve all been hearing for years about how great it would be to send all correspondence electronically, save trees and money and all that.
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Red Lobster is launching a new advertising campaign with an emphasis on “wood-fire grilling,” according to The Wall Street Journal. Sounds upscale and I’m not confident the ROI will be there based on their choice of messaging platforms.
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