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Archive for November 9th, 2008

Marketing Honestly

Grant Johnson November 9th, 2008

It’s sad when a marketer concludes that the next big thing in advertising and marketing is…honesty. That’s the take the latest Fast Company talks about.

Perhaps that’s why advertising and marketing today is so challenging and folks are so skeptical. Always remember, people hate to be sold, but those same people love to buy. Give them the reasons (benefits) to do so, and be forthright.