You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
If the media landscape today feels like a Bob Dylan song, it should. The mass media mindset is being replaced (by necessity) by segmented, niche media. The Wall Street Journal offers up proof with the economic fates of cable TV (niche) and broadcasters (mass) revealed.
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