The Big Fat Marketing Blog

Direct marketing has had its share of felons, but I can think of only one or two who ended up behind bars. .

That’s because most DM perps are petty scam artists. On the rare occasion that they face criminal charges, they plead to a single count of mail fraud and are sentenced to fines and community service. more

Direct marketing has had its share of felons, but I can think of only one or two who ended up behind bars. .

That’s because most DM perps are petty scam artists. On the rare occasion that they face criminal charges, they plead to a single count of mail fraud and are sentenced to fines and community service. more

Sales are down at Starbucks, average tickets are off, same-store sales in the U.S. and abroad have slipped, and on Monday the company reported that fourth-quarter earnings were off 97% from the same quarter last year.

And what will Starbucks do to cut the bitterness in its cup? Add a shot of gold—a Starbucks Gold fee-paid premium loyalty card.

Anything else with that? more

It’s a small thing compared to all the changes this country has gone through since the polls opened last Tuesday morning, but the Obama campaign has helped prove out the concept of taking communication down from the heights of mass media and putting it squarely in the hands of the people you’re trying to reach. more

It’s a small thing compared to all the changes this country has gone through since the polls opened last Tuesday morning, but the Obama campaign has helped prove out the concept of taking communication down from the heights of mass media and putting it squarely in the hands of the people you’re trying to reach. more

In Mexico, “naco” is a slang term that translates loosely as “tacky” or “ghetto”—the Mexican equivalent of “redneck.” It was originally a term used by the Spanish colonists to insult the indigenous people of Mexico. These days, it’s more often applied to a lifestyle lived without style—low class, in fact.

But just as comedian Jeff Foxworthy has rehabbed red necks, a new young generation in Mexico is co-opting the “naco” name and using it to celebrate their personal uniqueness. more