You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Wow, talk about an ROI letdown. The advertisers who laid out big bucks during the recent Beijing Olympics in hopes of gaining market share there and abroad are disappointed and their advertising agencies seem to be scratching their heads. While the intent was to resonate with China, it seems like the mark was widely missed.
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