Procter & Google?
A telling sign of the times is the recent news that Google and Procter and Gamble plan to job share in an effort to better target customers and prospects alike. The move is a clear indicator of how old and new school marketing is converging. Leading edge companies are trying to learn form one another to better serve their customers and continue to grow, which in the long run will be good for both firms and should lead to a better ROI as well.
