You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Bottled water, under attack because of the environmental mess all those plastic containers create, has turned to advertising to educate the populace about water still being a better choice for you than soda pop. Nestle, the world’s largest supplier of bottled water is running commercials to combat softer sales. Let’s see if the spots can reverse the downward trend.
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