You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Watercooler Chat: Dunkin’ Goes Back to China

Dunkin’ Goes Chinese The Boston Globe outlines Dunkin’ Donuts plans to market its pastries and coffee in China.


Bloody Good Brand The mega popular vampire story “Twilight” is putting the small movie studio Summit Entertainment on the map. The New York Times has the story.


In the House The poor economy is encouraging many consumers to try supermarket store brands. The Chicago Tribune reports.


Wal-Mart Names New CEO Mike Duke is taking over the reins of the smiley face mega retailer from retiring CEO Lee Scott. Here’s CNN’s take.


Getting a Good Buzz In tough times, PR is one way to cost effectively reach your audience. On MSNBC.com, Entrepreneur.com’s Kim T. Gordon explains.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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