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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for November 24th, 2008

The Doctor’s Disorders

11-24-08-drpepperaxlgnr_l.jpgAbout ten years ago I was asked to be godfather to the new son of some in-laws I didn’t know very well. These jobs went in a strict rotation in my then-wife’s family, and it was our turn at the font. I agreed to serve but worried about one problem: I was having the worst trouble remembering the little tyke’s intended name.

(I still have that trouble. Either he was meant to be Jason and I kept calling him Nathan, or the other way around.)

Anyway, I had about two months in which to train myself. I studied hard, practiced often and corrected myself whenever I caught myself starting to give the wrong monicker.

You guessed it. Two months later of rehearsals later, and with basically two jobs during the baptism—give the child’s name correctly and keep his fruity white dress out of the water—I stepped out and in a loud, firm tone, said the wrong name.

So I can empathize with the plight of Dr Pepper, which blew Sunday’s Guns N’ Roses soda giveaway despite more than half a year to prepare. more

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Related Topics: The Pro Shop - General, The Pro Shop - Entertainment/Licensing, The Pro Shop - Interactive |

GM Releases its Tiger

As General Motors tells it, the move to let Tiger Woods out of his current endorsement contract with the automaker was coincidental to its current quest to gain a share of a $25 billion loan Congress is contemplating for the Big Three Detroit wheels.

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Related Topics: The Pro Shop, General |

GM Releases its Tiger

As General Motors tells it, the move to let Tiger Woods out of his current endorsement contract with the automaker was coincidental to its current quest to gain a share of a $25 billion loan Congress is contemplating for the Big Three Detroit wheels.

more

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Related Topics: The Pro Shop, General |

Lands’ End Tys One On With Secret Santa

It’s not going to be much of a surprise since they’ve issue a press release about it, but Lands’ End said today that the cover its latest holiday catalog includes an unexpected surprise: a famous celebrity dressed as Santa.


Who is the not-so-secret Santa? Ty Pennington. more

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Related Topics: Multichannel Surfing |

Even Tiger Can’t Carry Buick

GM today announced its plan to end its long term endorsement deal with Tiger Woods. The deal, which was used mainly to bring a more youthful audience to Buick was reportedly worth $7 million annually and began in 2000. Know many pre-35-year-olds driving Buick’s?

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Related Topics: A Measured Approach - Marketing ROI |

Parade Should Give Macy’s a Leg Up

Here’s something a lot of people don’t know about me. I’ve been in costume as a Macy’s Thanksgiving Day Parade participant. Yep, those aren’t real actors escorting the floats. They are volunteer employees of Macy’s and their families and friends.


Don’t be jealous of me, I haven’t done it since my wife’s first go-around with the retailer. Last year I recovered from cervical fusion surgery as my wife, Ursula, escorted Ashley Tisdale. This year I’ll be covering a high school football game while Ursula escorts Miley Cyrus (and fights off twice the paparazzi that she had to last year). more

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Related Topics: Cross Channel, Retail, Multichannel Surfing, Etc. |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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