The Big Fat Marketing Blog

It’s funny how a recession brings out common sense in some marketers. This article from the Wall Street Journal elaborates on how many marketers are now focusing on their loyal customers. Sounds like common practice among measurable marketing professionals. The point, of course, is treat those who have done business with you in a special way, and then watch repeat sales, referrals and average orders skyrocket.

Someone always has to die before any real action is taken.

It was only a matter of time before a store employee got killed on Black Friday. History has shown us that violence and general chaos are a hallmark of this super-shopping day and other wild promotions. And the bigger the bargain or prize the more likely that someone gets hurt.

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Are you happy now, Walmart? Annual tales of disorderly conduct outside your stores as you opened on Black Friday didn’t get you to re-think the shopping phenomenon.

Now a part-time employee in your Green Acres mall (Valley Stream, NY) store is dead. Trampled by a stampede of consumers who allegedly barrelled through the front door before the employee could get out of harms way.

For what, Walmart? The 50″ plasma HDTV for $798, or the $2 Rush Hour 2 DVD? more

Are you happy now, Walmart? Annual tales of disorderly conduct outside your stores as you opened on Black Friday didn’t get you to re-think the shopping phenomenon.

Now a part-time employee in your Green Acres mall (Valley Stream, NY) store is dead. Trampled by a stampede of consumers who allegedly barrelled through the front door before the employee could get out of harms way.

For what, Walmart? The 50″ plasma HDTV for $798, or the $2 Rush Hour 2 DVD? more

Apparently P&G and Unilever think that men don’t pay enough attention to their hair and that they should. This Wall Street Journal article explains what all the fuss is about and why that perfectly quaffed scalp may be more important than you think (from a marketer’s perspective, of course!). As for me, I’ll stick with my Suave shampoo. At $1.69 per family bottle, it’s one of the great bargains left in my personal hygiene arsenal.