You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

You Really Shouldn’t Have

In these tough economic times when everyone is trying to be a little more thrift conscious, has your mind turned to regifting?


Sure, it’s risky. But I’m willing to bet the majority of folks reading this have done it at one time or another. And those of you who say you haven’t? We believe you. Sure we do.


UPS has taken the idea and ran with it. UPSRegifter.com encourages consumers to recycle and reuse their unwanted gifts—and send them to new recipients via UPS, of course.


I like the fact they’re poking fun at not only lame gifts given by well-meaning aunties but lame gifts given by well-meaning corporate types looking to spread holiday cheer and their brand in the process. Check out the UPS scarf and remote control car to see what I mean.





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Related Topics: Thought Balloon - Advertising/Media, General

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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