The Big Fat Marketing Blog

Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars?

These mysteries may never be solved. But they raise a larger question: Do celebrities use the products they endorse, and can you believe what they say?

They better, judging by new guidelines proposed by the Federal Trade Commission. more

Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars?

These mysteries may never be solved. But they raise a larger question: Do celebrities use the products they endorse, and can you believe what they say?

They better, judging by new guidelines proposed by the Federal Trade Commission. more

I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It’s no wonder that mass media is becoming less and less effective with hyper-segmentation, but when the creative folks can’t even drum up original content, you know the ROI is bound to slip.

I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It’s no wonder that mass media is becoming less and less effective with hyper-segmentation, but when the creative folks can’t even drum up original content, you know the ROI is bound to slip.