The Big Fat Marketing Blog

Think of insurance, and your first thought is probably about premiums and coverage. But these days lots of companies offer low premiums and pretty much the same coverage. Specifically direct-to-consumer insurance companies don’t usually sell policies through agency partners and thus can’t trade on those personal relationships. They need to find a way to distinguish themselves, particularly with younger customers who don’t have fixed loyalty to one particular carrier yet. more

Think of insurance, and your first thought is probably about premiums and coverage. But these days lots of companies offer low premiums and pretty much the same coverage. Specifically direct-to-consumer insurance companies don’t usually sell policies through agency partners and thus can’t trade on those personal relationships. They need to find a way to distinguish themselves, particularly with younger customers who don’t have fixed loyalty to one particular carrier yet. more

Any direct marketer worth their salt knows it is essential to test before you roll out with a campaign. NBC is doing just that online before debuting Jimmy Fallon as Conan O’Brien’s replacement on “Late Night” next year.

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Established: We like hearing what other people think about stuff we’re currently considering or may someday be interested in buying. We know it, because we’ve all spent a lost hour or two browsing among the product, book and album reviews on Amazon.com. Marketers know it, because they’ve watched us spending that hour. more

Established: We like hearing what other people think about stuff we’re currently considering or may someday be interested in buying. We know it, because we’ve all spent a lost hour or two browsing among the product, book and album reviews on Amazon.com. Marketers know it, because they’ve watched us spending that hour. more

We’re smack in the middle of the busy shipping season, the time of year when delivery companies such as UPS most need to have their staffing ducks in a row. This year the company took an innovative approach to filling those seasonal slots, hitting the road with a mobile campaign that used short codes in print and outdoor ads to bring in applicants. more