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Introducing The New…Big Mac!

Grant Johnson December 10th, 2008

Very few things are as American as McDonald’s and its signature menu item, the Big Mac. Now, apparently, is the time to give the old standby a makeover. I have to go now, I’m hungry.

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3 Comments to “Introducing The New…Big Mac!”

Steve Justice Says:

December 10th, 2008 at 4:23 pm

not sure this was a needed investment on mcdonald’s part. i don’t think packaging is the source of its business problems.

revamping the menu with some higher quality food (and a lot less fat) would be a better move.
Beth Negus Says:

December 10th, 2008 at 4:28 pm

What I’d love to see from McD’s — and all the fast food chains, for that matter — is LESS packaging. When I pick up dinner for my four person family there, I’m always amazed at the amount of trash we’ve generated from one meal.
Grant Johnson Says:

December 11th, 2008 at 7:50 am

My question is this: Does new packaging really help McDonald’s sell more burgers? I mean, do you stand in line, exam the packaging and say “Hey, I think I’ll try a Big Mac”? Not likely. It’s not like a retail product.

As for quality and amount of waste their packaging creates, I agree. I have 4 kids and the waste one meal creates is scary. The packaging is supposed to create the perception of “real food” according to the article. Hmm….