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Stupid Marketer Watch: I’m Getting This Why?

Ken Magill December 11th, 2008

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.

Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.

More.

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One Comment to “Stupid Marketer Watch: I’m Getting This Why?”

Gene R Says:

December 11th, 2008 at 6:07 pm

Now the trick is to try to get off their list. I’m reasonably sure you can get Rite Aid to put you in their suppression file, but the company which sold the list in the first place? That’s a long shot.

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