The Big Fat Marketing Blog

Sunshine Rent A Car kept me waiting for a ride at Orlando International Airport, Westgate Vacation Villas wouldn’t just let me check in and find my condo, and Southwest made me jump through hoops to get a boarding pass.

Yeah, these three companies had my blood was boiling during my trip to NCDM. But I’d have no problem doing business with them again, or referring them to a friend. Each left me with great final impressions, whether they were interactive or inactive experiences. And that’s how you build customer loyalty. more

Sunshine Rent A Car kept me waiting for a ride at Orlando International Airport, Westgate Vacation Villas wouldn’t just let me check in and find my condo, and Southwest made me jump through hoops to get a boarding pass.

Yeah, these three companies had my blood was boiling during my trip to NCDM. But I’d have no problem doing business with them again, or referring them to a friend. Each left me with great final impressions, whether they were interactive or inactive experiences. And that’s how you build customer loyalty. more

My unhealthy obsession with Steve & Barry’s came home from Florida with me. And it took me to the last-remaining Connecticut store last night (and I was upset to find out the state’s other two “closing-soon” locations have shut down).

Took care of some Christmas shopping, and myself - 16 items, $42.80 total. But the one comment from a Steve & Barry’s employee really made me think. And it had to do with this item on the left, and the presentation. more

My unhealthy obsession with Steve & Barry’s came home from Florida with me. And it took me to the last-remaining Connecticut store last night (and I was upset to find out the state’s other two “closing-soon” locations have shut down).

Took care of some Christmas shopping, and myself - 16 items, $42.80 total. But the one comment from a Steve & Barry’s employee really made me think. And it had to do with this item on the left, and the presentation. more