The Big Fat Marketing Blog

With a steady drumbeat of store closings and factory bankruptcies, and with daily reports of layoff numbers that read like pinball scores, no one could be blamed for needing a little extra cheer this holiday season. Say, getting the keys to a kingdom full of pirates, flying elephants and a strange world where some dogs wear collars and some wear hats and pants.

Walt Disney Resorts embarked last week on a viral marketing campaign called “What Will You Celebrate?” that mails a link to the purported Web site of a supposed Florida news station. When you click though, the lead video clip on that site is a news story about how Disney’s Florida park has been given over for one day to celebrating that special person—you. (Or in this case, me.) more

With a steady drumbeat of store closings and factory bankruptcies, and with daily reports of layoff numbers that read like pinball scores, no one could be blamed for needing a little extra cheer this holiday season. Say, getting the keys to a kingdom full of pirates, flying elephants and a strange world where some dogs wear collars and some wear hats and pants.

Walt Disney Resorts embarked last week on a viral marketing campaign called “What Will You Celebrate?” that mails a link to the purported Web site of a supposed Florida news station. When you click though, the lead video clip on that site is a news story about how Disney’s Florida park has been given over for one day to celebrating that special person—you. (Or in this case, me.) more

Coke is expected to announce this week a new, all natural diet beverage that’s non-carbonated and is expected to see fast growth. Expect a big marketing push to support the new beverage.

Coke is expected to announce this week a new, all natural diet beverage that’s non-carbonated and is expected to see fast growth. Expect a big marketing push to support the new beverage.

Maybe If There’s Extra Cheese… The New York Times reports on tactics banks are using to allay consumer worries about the economy, including free pizza.

Long Live Social Marketing? Maybe not. Read why Douglas A. McIntyre of 247WallSt.com says Facebook is dead.

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Puma is hoping that its $10 million dollar sponsorship deal with the recreated Women’s Professional Soccer League will help it sell more shoes and clothing. This is the second such attempt at a league like this and the kickoff is slated for April.