The Big Fat Marketing Blog

The most compelling subject line I’ve ever seen? “You’re fired.” I’ve been sacked in strange ways, but never by e-mail, and you can be damned sure I opened it.

But it turned out to be Les Gore’s Recruiting Report, and the article was on how to discharge a subordinate. Les, a direct marketer recruiter, sent it to me unsolicited, but I read it because it was interesting in a ghoulish way—like reading about how to administer a lethal injection. And I subscribed to the e-letter.

Well, Les has returned to that topic, and it’s a timely one given the layoffs going on. more

The most compelling subject line I’ve ever seen? “You’re fired.” I’ve been sacked in strange ways, but never by e-mail, and you can be damned sure I opened it.

But it turned out to be Les Gore’s Recruiting Report, and the article was on how to discharge a subordinate. Les, a direct marketer recruiter, sent it to me unsolicited, but I read it because it was interesting in a ghoulish way—like reading about how to administer a lethal injection. And I subscribed to the e-letter.

Well, Les has returned to that topic, and it’s a timely one given the layoffs going on. more

Following up on my post yesterday about a critical security flaw in Internet Explorer that resulted in some experts telling people to stop using the browser for a while, Microsoft today released a patch for plugging the hole attackers have been using to gain control of people’s computers and steal passwords.

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For anyone who’s worked on the creative side of advertising, you have to view this spoof of The Charlie Brown Ad Agency. It’s a bit too realistic.

For anyone who’s worked on the creative side of advertising, you have to view this spoof of The Charlie Brown Ad Agency. It’s a bit too realistic.

So, you’re looking for a new place to advertise. Blink and you won’t miss it. You’ll find it.

U.K.-based Feelunique.com is offering people the chance to earn 10 pence per wink if they’ll display the company’s logo on their eyelids. The beauty site describes the metric as Pay Per Wink; winkers can earn up to a total of £100 (about $156) each.

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