The Big Fat Marketing Blog

I’m sure when a merchant screws a customer over, they never expect that customer to be a retail manager… or for that matter, the wife of someone who writes and blog about catalogers.

Lakeside Collection, meet the angry Ursula Parry… who just happens to be married to a senior writer at Multichannel Merchant. And neither of us are happy that Ursula is left scrambling to find replacement gifts for her 30-or-so employees on Dec. 23. Especially when she ordered the said gifts on Dec. 8, received an e-mail that they had shipped (and a confirmation number by phone from someone in the call center), only to find out tonight that the gifts aren’t even in the mail stream yet! more

I’m sure when a merchant screws a customer over, they never expect that customer to be a retail manager… or for that matter, the wife of someone who writes and blog about catalogers.

Lakeside Collection, meet the angry Ursula Parry… who just happens to be married to a senior writer at Multichannel Merchant. And neither of us are happy that Ursula is left scrambling to find replacement gifts for her 30-or-so employees on Dec. 23. Especially when she ordered the said gifts on Dec. 8, received an e-mail that they had shipped (and a confirmation number by phone from someone in the call center), only to find out tonight that the gifts aren’t even in the mail stream yet! more

As always, Nelson Algren had it just right. “However do senators get so close to God?” he asked in his 1951 classic Chicago: City on the Make.

The same question could be asked about bank CEOs. more

As always, Nelson Algren had it just right. “However do senators get so close to God?” he asked in his 1951 classic Chicago: City on the Make.

The same question could be asked about bank CEOs. more

Well, 2008 is winding down and now is the time to think about the best and worst ads for the past 12 months. My opinion is typically not based on personal preference, but results — did the ad work? That means, did it sell more products or services? Unfortunately, too many of these opinions are just that — biased based on personal preference. Remember the “Head On” commercials? Nasty, right? Well they sold a lot of product. So, in my humble opinion, they worked. Advertising and marketing HAS to be based on accountability. Just ask the CMO’s who are gainfully employed. They’ll tell you.

So, what’s your definition of best and worst of 2008? Care to share?

Well, 2008 is winding down and now is the time to think about the best and worst ads for the past 12 months. My opinion is typically not based on personal preference, but results — did the ad work? That means, did it sell more products or services? Unfortunately, too many of these opinions are just that — biased based on personal preference. Remember the “Head On” commercials? Nasty, right? Well they sold a lot of product. So, in my humble opinion, they worked. Advertising and marketing HAS to be based on accountability. Just ask the CMO’s who are gainfully employed. They’ll tell you.

So, what’s your definition of best and worst of 2008? Care to share?