You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

One Nation, Under Blog

A few months back, I ranted about how some news outlets (hi CNN!) were falling all over themselves inappropriately relying on online social networking tools to fill television airtime. (Check out the Mitchell & Webb clip in that link for an all too true example.)


Today, I’m happy to report that I’ve found a great example of a TV station doing it right in my own back yard.


WBZ Boston has taken to the blogosphere with Conversation Nation, a potpourri of content relating to anything and everything Massachusetts-centric and beyond.


The blog is robust and frequently updated, and better yet, the newscasters of WBZ do a great job of integrating the content into their broadcasts, and adding something new to it, rather than just betting people to e-mail or Twitter in their thoughts.


So WBZ, a tip of the New England blogging cap to you. Nicely done.


(Of course, I wish my 3 year old would let me sleep later, so I wouldn’t be awake to listen to all your wonderful blog/TV synergy at 5:30 a.m. But that’s a rant for another day.)

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Email This Post Email This Post

Related Topics: Thought Balloon - Opinion, General

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

About

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Social Media

  • Share

Calendar

December 2008
M T W T F S S
« Nov   Jan »
1234567
891011121314
15161718192021
22232425262728
293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication