You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Satisfaction Guaranteed?

I ran into a good post asking does “satisfaction guaranteed” mean anything today? I guess some guy tried to sue his dry cleaner for $54,000,000 because they lost a pair of his pants and had a sign that read “satisfaction guaranteed” in the place. Must have been a really nice pair of trousers.


For years companies like LL Bean, Lands’ End, Omaha Steaks and other well known names have relied on satisfying their customers. The guarantee helps direct marketers be more credible and sell more stuff. Personally, if my dry cleaner lost my pants, I’d ask him for $5 bucks.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Email This Post Email This Post

Related Topics: A Measured Approach - Marketing ROI, A Measured Approach

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

Satisfaction Guaranteed?

I ran into a good post asking does “satisfaction guaranteed” mean anything today? I guess some guy tried to sue his dry cleaner for $54,000,000 because they lost a pair of his pants and had a sign that read “satisfaction guaranteed” in the place. Must have been a really nice pair of trousers.


For years companies like LL Bean, Lands’ End, Omaha Steaks and other well known names have relied on satisfying their customers. The guarantee helps direct marketers be more credible and sell more stuff. Personally, if my dry cleaner lost my pants, I’d ask him for $5 bucks.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Email This Post Email This Post

Related Topics: A Measured Approach - Marketing ROI, A Measured Approach

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

About

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Social Media

  • Share

Calendar

December 2008
M T W T F S S
« Nov   Jan »
1234567
891011121314
15161718192021
22232425262728
293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication