The Big Fat Marketing Blog

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.

Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame! more

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.

Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame! more

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years—as if this year, more than in the past, agencies were using these bread-and-butter messages to really showcase their talents.

But the Dallas-based Loomis Agency says it was simply intending to put out something clever and fun when it wrote, designed and produced a year-end video card using sock puppets to provide a hilarious commentary on the year’s business meltdown. The card was intended to be mailed to Loomis’ various internal lists.

That doesn’t matter. The video’s up on YouTube now, and it’s on fire, racking up more than 750,000 views since getting posted on Dec. 11. Not bad for an expense of about $500 bucks, says Loomis president Mike Sullivan. more

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years—as if this year, more than in the past, agencies were using these bread-and-butter messages to really showcase their talents.

But the Dallas-based Loomis Agency says it was simply intending to put out something clever and fun when it wrote, designed and produced a year-end video card using sock puppets to provide a hilarious commentary on the year’s business meltdown. The card was intended to be mailed to Loomis’ various internal lists.

That doesn’t matter. The video’s up on YouTube now, and it’s on fire, racking up more than 750,000 views since getting posted on Dec. 11. Not bad for an expense of about $500 bucks, says Loomis president Mike Sullivan. more

Pepsi has a new look that they will boldly promote throughout Times Square and they seem to be stuck on a theme of optimism and the new tagline “refresh everything.” I’m all for positive thinking, but is their timing a bit skewed? Will the newly “hip” logo make you crave more Pepsi, or will you stick to another brand?

Pepsi has a new look that they will boldly promote throughout Times Square and they seem to be stuck on a theme of optimism and the new tagline “refresh everything.” I’m all for positive thinking, but is their timing a bit skewed? Will the newly “hip” logo make you crave more Pepsi, or will you stick to another brand?