You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
The U.S. Postal Service’s proposed new rules for mailing letter-size catalogs, aka “slim-jims,” at automation or machinable letter prices have been published on the Federal Register. As per the public hearing process that follows, mailers have until Jan. 28 to mail in their comments on the proposed new rules.
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Try as it may, the NFL can’t get anyone to care about the Pro Bowl. It’s run contests to send fans to the post-season game in Hawaii, its tried to sell replicas of the funkadelic game jerseys, it’s even tried to refer to it as the NFL all-star game.
Now the NFL reportedly thinks bringing the Pro Bowl back to the mainland for the first time since 1979 is the remedy. But even that alleged plan has its cons, both on the game itself and on tourism. more
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