The Big Fat Marketing Blog

Annually I try and predict what the new year will bring in terms of marketing. I base my insights on lots of things, and I believe I am more often right than wrong. So, here’s a list of 9 things that I think 2009 has in store:

1.) Retail will falter, except low end providers like Wal-Mart and Dollar Tree ( when I started in this game in the 80’s everyone was crying retails’ death and it came back strong). Others will lose margin to survive.

2.) Healthcare, Education, Government and Utilities will grow and be viable. So will software providers who can prove increased productivity with their products. ( consider marketing to these groups) more

Annually I try and predict what the new year will bring in terms of marketing. I base my insights on lots of things, and I believe I am more often right than wrong. So, here’s a list of 9 things that I think 2009 has in store:

1.) Retail will falter, except low end providers like Wal-Mart and Dollar Tree ( when I started in this game in the 80’s everyone was crying retails’ death and it came back strong). Others will lose margin to survive.

2.) Healthcare, Education, Government and Utilities will grow and be viable. So will software providers who can prove increased productivity with their products. ( consider marketing to these groups) more

When it comes to the champagne marketing wars, Veuve Clicquot towers above the rest. During the past ten years or so, this champagne has developed into a very powerful brand here in the U.S.

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Finally a pro sport is running a promotion to drive viewership of a broadcast game. Reebok designed the jerseys being worn in the Winter Classic hockey game, being shown on NBC on New Year’s Day. One of the jerseys is missing the Reebok logo; if you can figure out which player is wearing that “mystery” jersey, you have a chance to win at reebok.com.

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