The Big Fat Marketing Blog

Remember when buying bottled water was cool? So cool that Pepsico came out with Aquifina (has that label been redesigned yet?) and Coca-Cola debuted Dasani? And the Brita water filter seemed to be the dorky substitute for those people who couldn’t shell out the money for, well, essentially the same stuff you get in those trendy water bottles?

With the economy hurting and eco-friendliness in, Brita seems to be getting the last laugh. more

The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

It was only two years ago that Beckham struck a deal with the Los Angeles Galaxy for a potential $250 million over five years that immediately made him the media darling of Major League Soccer. It’s no coincidence that his second lackluster season with the Galaxy preceded the split with Pepsi, although representatives for the soccer star and Pepsi have characterized the marketing divorce as a mutual move.

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The news that David Beckham and Pepsi are parting ways is the latest indicator of just how suddenly the bright glow of celebrity appeal can take on a tired patina.

It was only two years ago that Beckham struck a deal with the Los Angeles Galaxy for a potential $250 million over five years that immediately made him the media darling of Major League Soccer. It’s no coincidence that his second lackluster season with the Galaxy preceded the split with Pepsi, although representatives for the soccer star and Pepsi have characterized the marketing divorce as a mutual move.

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Got a lot of stuff? Are you ashamed about it?

It’s only five days into the new year and we’ve already got a hot new buzz term to saddle on consumers: luxury shame.

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