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And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas.
The subject line: “The perfect gift for the foodie on your list.”
What did opening the message reveal? A newfangled lemon zester? The perfect garlic peeler?
Nope.
Opening the message revealed … drum roll, please … click here to find out.
And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas.
The subject line: “The perfect gift for the foodie on your list.”
What did opening the message reveal? A newfangled lemon zester? The perfect garlic peeler?
Nope.
Opening the message revealed … drum roll, please … click here to find out.
Ken,
Just saw this. Great topic. But if I can take a moment to complain about direct marketing being off-target, I’d like to propose that the worst marketers are companies (like Netflix) that send lead-generation mailers to EXISTING customers.
Susan
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August 10th, 2009 at 2:57 pm
Ken,
Just saw this. Great topic. But if I can take a moment to complain about direct marketing being off-target, I’d like to propose that the worst marketers are companies (like Netflix) that send lead-generation mailers to EXISTING customers.
Susan