You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Hey Branders, take a look at these names that are gone or soon to vanish. This year should be the year of marketing measurement. I can’t say many companies are prospering, but some like, Amazon and Apple seem to be doing just fine. Why? Understanding the customers’ preferences and marketing testing are likely factors.
Hey Branders, take a look at these names that are gone or soon to vanish. This year should be the year of marketing measurement. I can’t say many companies are prospering, but some like, Amazon and Apple seem to be doing just fine. Why? Understanding the customers’ preferences and marketing testing are likely factors.
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