The Big Fat Marketing Blog

Excuse me for a moment while I indulge in a bit of self promotional hyperbole.

I’m please to announce that both the Big Fat Marketing Blog and the Chief Marketer Network have been nominated in min’s Best of the Web Awards (in the blog B2B and redesign/relaunch categories, respectively).

Congratulations to all my colleagues and to our distinguished competition! :-)

Excuse me for a moment while I indulge in a bit of self promotional hyperbole.

I’m please to announce that both the Big Fat Marketing Blog and the Chief Marketer Network have been nominated in min’s Best of the Web Awards (in the blog B2B and redesign/relaunch categories, respectively).

Congratulations to all my colleagues and to our distinguished competition! :-)

The first winter storm last month sent me scurrying for a boot tray. I was tired of tripping over wet, muddy shoes scattered near the door. There was no time to peruse a print catalog: I wanted a cheap solution, and I wanted it that day.

My Google search brought up several; I decided one that was available at a local Target store would fit the bill. more

As an indicator of how tight the economy is, even beer sales are down. “Brewing is traditionally seen as a defensive industry during a recession but SABMiller’s numbers (down 2.3%) suggest that may not be the case this time around, especially in emerging economies.” Emerging markets like Russia and China are also in decline and cannot make up for the downturn according to the Wall Street Journal. While Coors light posted a 1% increase, I contend it’s because the beer is cheaper than premium brands like Miller and Bud Lite.

Time for the beer industry to invest in some real marketing — the kind that builds loyalty among drinkers. I am not talking cute and clever Super Bowl commercials here…

As an indicator of how tight the economy is, even beer sales are down. “Brewing is traditionally seen as a defensive industry during a recession but SABMiller’s numbers (down 2.3%) suggest that may not be the case this time around, especially in emerging economies.” Emerging markets like Russia and China are also in decline and cannot make up for the downturn according to the Wall Street Journal. While Coors light posted a 1% increase, I contend it’s because the beer is cheaper than premium brands like Miller and Bud Lite.

Time for the beer industry to invest in some real marketing — the kind that builds loyalty among drinkers. I am not talking cute and clever Super Bowl commercials here…

Burger King’s “Whopper Sacrifice” promotion on Facebook — which Promo’s Brian Quinton wrote about earlier this week — has been shut down because it violates Facebook’s privacy policy.

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