You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

2009: Back To Basics Marketing

I have been saying this for a long time. Marketing today needs to be simple. As our world gets more complicated due to technology — yes, technology allows us to never “shut down”, people crave simplicity. If your advertising and marketing makes me think too hard, it will be ineffective.


Try simplifying your marketing. Watch what happens. Then write and thank me.

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Related Topics: A Measured Approach - Database Marketing/CRM, A Measured Approach - General, A Measured Approach - Opinion, A Measured Approach - Marketing ROI, A Measured Approach - Lists & Data, A Measured Approach - Direct Mail/Postal, A Measured Approach - E-mail Marketing, A Measured Approach - Search/Web Marketing, A Measured Approach

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2009: Back To Basics Marketing

I have been saying this for a long time. Marketing today needs to be simple. As our world gets more complicated due to technology — yes, technology allows us to never “shut down”, people crave simplicity. If your advertising and marketing makes me think too hard, it will be ineffective.


Try simplifying your marketing. Watch what happens. Then write and thank me.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Email This Post Email This Post

Related Topics: A Measured Approach - Database Marketing/CRM, A Measured Approach - General, A Measured Approach - Opinion, A Measured Approach - Marketing ROI, A Measured Approach - Lists & Data, A Measured Approach - Direct Mail/Postal, A Measured Approach - E-mail Marketing, A Measured Approach - Search/Web Marketing, A Measured Approach

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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