Who’s Prospering?
As with any economic downturn, certain segments seem to survive, even prosper despite the crumbling walls all around. This Business Week article points out that those businesses that help others keep things running — auto mechanics, shoe repair shops and the like are doing fine. Healthcare overall seems to be growing and so do Technical Colleges. Think about how you can help your company or clients save or make money with their advertising/marketing/communications and how you can better position the services you/they offer for the long term and the same success can be yours. Think like a direct marketer, not a branding guru.
