The Big Fat Marketing Blog

Petsky Prunier reported last week that M&A activity has slumped in the direct marketing sector. Peachtree has announced something similar in online media. I guess we’re supposed to be depressed by this. Sorry, Petsky. Sorry, Peachtree. But I have one word in response:

Good. more

Petsky Prunier reported last week that M&A activity has slumped in the direct marketing sector. Peachtree has announced something similar in online media. I guess we’re supposed to be depressed by this. Sorry, Petsky. Sorry, Peachtree. But I have one word in response:

Good. more

As a bourbon drinker, I am a fan of certain Jim Beam products (Booker’s and Basil Hayden), but I have to admit, this commercial made me grimace. Alas, Jim Beam is allowing you, their customers or potential customers to create your own “girlfriend” TV spot. You could win $25,000 and a trip to Las Vegas.Next thing you know they’ll be bringing back the Snap-On tools pinup calendar.

As a bourbon drinker, I am a fan of certain Jim Beam products (Booker’s and Basil Hayden), but I have to admit, this commercial made me grimace. Alas, Jim Beam is allowing you, their customers or potential customers to create your own “girlfriend” TV spot. You could win $25,000 and a trip to Las Vegas.Next thing you know they’ll be bringing back the Snap-On tools pinup calendar.

I recently fell into a trap that a lot of journalists are falling into these days: Trusting the information you get on the Web.

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This article calls the $3,000,000 Super Bowl price tag a bargain. It mentions Denny’s as a first time super bowl advertiser. Watch the price of your “Grand Slam” breakfast to increase after the ROI from the ads don’t pan out.FYI: From a previous post, I’m still waiting for someone to give me $3,000,000 to see what I can do with it.