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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for January 20th, 2009

Carl’s Jr. Coupon Accidentally Goes Supernova

carls-restnt-redo.jpgThe lesson for today is that while it’s great to make friends with a coupon promotion, you’d better realize that those friends have other friends—and they don’t mind sharing. more

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Related Topics: Promo Interactive - General, Promo Interactive - Viral/Word of Mouth, Promo Interactive - Retail, Promo Interactive |

Carl’s Jr. Coupon Accidentally Goes Supernova

carls-restnt-redo.jpgThe lesson for today is that while it’s great to make friends with a coupon promotion, you’d better realize that those friends have other friends—and they don’t mind sharing. more

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Related Topics: Promo Interactive - General, Promo Interactive - Viral/Word of Mouth, Promo Interactive - Retail, Promo Interactive |

Facebook Puts a Match to Burger King’s “Whopper Sacrifice”

whopper-sacrifice.jpgSocial network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food.

Facebook shut down some functions of the “Whopper Sacrifice” application, which rewarded Facebook members with a coupon for a free hamburger when they sacrificed 10 people on their roster of Facebook friends. more

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Related Topics: Promo Interactive - General, Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

Facebook Puts a Match to Burger King’s “Whopper Sacrifice”

whopper-sacrifice.jpgSocial network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food.

Facebook shut down some functions of the “Whopper Sacrifice” application, which rewarded Facebook members with a coupon for a free hamburger when they sacrificed 10 people on their roster of Facebook friends. more

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Related Topics: Promo Interactive - General, Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

“American Idol” Casts Its Vote for a Habbo Virtual World

01-14-09-ai_habbo_pr_1_l.jpgTeen fans of “American Idol”, which kicked off its new TV season a week ago, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

It will be the first foray into a virtual community for the American version of the international hit TV show, says David Luner, senior vice president of interactive and consumer products for FremantleMedia Enterprises North America, the licensing division of “American Idol” producer FremantleMedia. more

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Related Topics: Promo Interactive - General, Promo Interactive - Entertainment/Licensing, Promo Interactive - Interactive, Promo Interactive |

“American Idol” Casts Its Vote for a Habbo Virtual World

01-14-09-ai_habbo_pr_1_l.jpgTeen fans of “American Idol”, which kicked off its new TV season a week ago, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

It will be the first foray into a virtual community for the American version of the international hit TV show, says David Luner, senior vice president of interactive and consumer products for FremantleMedia Enterprises North America, the licensing division of “American Idol” producer FremantleMedia. more

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Related Topics: Promo Interactive - General, Promo Interactive - Entertainment/Licensing, Promo Interactive - Interactive, Promo Interactive |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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