Ad Video Formats Put To The Test Online
On-line video advertising is hot, and as such, competitors like Microsoft, Yahoo, and CBS are banding together to see which formats work best. In advertising it’s about following the money. As folks migrate from TV and newspapers to the web, it’s in the best interest of media companies to determine — post haste — what format are working. “Among the ad formats being tested are videos that contain elements that, when clicked on, display more information in a separate pane or open a new browser window and videos that allow viewers to pick the ad that they wish to watch.” Google is not participating in the testing.
