The Big Fat Marketing Blog

It’s Super Bowl week and that can only mean one thing: Time for stupid questions from ignorant, sleep-deprived journalists. As a former sportswriter, I know only too well the impossibly awkward position when during a post-game press conference, a seemingly enterprising young newspaper man asks the coach a question that makes the media gathered shudder and quietly wince in internal anguish. more

Grant Johnson mentioned Miller High Life’s 1 Second Ad campaign last week. I’m just reinforcing that I like it… to a degree.

I think I may have recently blasted Miller High Life’s loyalty program recently, but I can’t find the link. But the 1 Second Ad campaign further reinforces Miller’s brand-positioning as the everyman beer (and in my case, my new recession beer… sorry, Pabst Blue Ribbon, I won’t completely abandon you). Windell Middlebrooks, the actor that plays the Miller High Life deliveryman, asks the simple question: “Who got $3 million?” more

PETA says vegetarians make better lovers. PETA wants everyone watching the Super Bowl to know the celery garnish is good, but the plate of wings it’s on is bad. But the sexy 30-second ad it wanted to spend $3 million on was banned from airing during the Super Bowl.

But did non-profit PETA really intend to spend $3 million to raise some awareness - and something else (eyeballs, duh!) - during Super Bowl XLIII? more

PETA says vegetarians make better lovers. PETA wants everyone watching the Super Bowl to know the celery garnish is good, but the plate of wings it’s on is bad. But the sexy 30-second ad it wanted to spend $3 million on was banned from airing during the Super Bowl.

But did non-profit PETA really intend to spend $3 million to raise some awareness - and something else (eyeballs, duh!) - during Super Bowl XLIII? more

There are some celebrity endorsements that you can see from a mile away, because they just seem like such a natural fit.

Cranky comic Lewis Black and laid back Aruba? Nope. I never would have put them together in a million years.

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