You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Don’t ask me how I learned this, but a major B2B outfit recently tried its hand at a Webinar.
People showed up—several hundred, including non-clients. And they liked what they heard, for the content was relevant and there was no hint of a sales pitch.
But there was one problem: Except to get an e-mail that a recorded version of the Webinar was available, the registrants never heard from the firm again. more
Don’t ask me how I learned this, but a major B2B outfit recently tried its hand at a Webinar.
People showed up—several hundred, including non-clients. And they liked what they heard, for the content was relevant and there was no hint of a sales pitch.
But there was one problem: Except to get an e-mail that a recorded version of the Webinar was available, the registrants never heard from the firm again. more
This wasn’t supposed to happen—but it did.
more
Every year, Godiva runs a Valentine’s Day sweepstakes in which one lucky winner receives a slip in their box of chocolates telling them they’ve won a fabulous prize.
This year, the winner gets a weekend at a chocolate themed hotel room in New York. Chocolate adorned tables and chairs. Chocolate adorned lighting.
Is it just me, or does this sound kind of awful?
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