The Big Fat Marketing Blog

A November consumer survey by Ipsos Public Affairs and SoundBite Communications reveals that almost 130 million Americans planned to rely on loyalty programs for rewards and discounts when shopping for gifts this past holiday season.

Not surprisingly, the study reveals that women are more likely than men to look for, and take advantage of, sales, deals and other ways to curb spending. (Women thriftier shoppers than men? No way!) It shows that roughly 77% of women will take advantage of discounts, coupons and other deals, compared to 65% of men. Nearly 35% of men said that they did not plan to look for deals more than they did last holiday season.

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A study from market research firm ForeSee Results shows that customer satisfaction ebbed in December.

Yeah, I know – go figure.

The study shows that satisfaction among online shoppers fell 3.09% during the second week after Thanksgiving – down from 77.6, on a 100-point scale, to 75.2, compared to 2007. The satisfaction rating for the first week after Thanksgiving was down less than 1% compared to the prior year.

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Bruce Springsteen might have been the halftime entertainment at Super Bowl XLIII Sunday night in Tampa. But for an undetermined number of Cardinals’ fans in Tucson, another form of “entertainment” crossed their screens just after star wide receiver Larry Fitzgerald scored on a 64-yard touchdown reception with 2:37 left in the game, giving Arizona a 23-20 lead. more

User-generated content can take a lot of forms. This past weekend, it came in the shape of a Super Bowl ad about a crystal-ball crotch shot that won the Doritos “Crash the Super Bowl” contest for two amateur filmmakers from Indiana.

But national commercials in $3 million ad slots are the big leagues of UGC; most of the user-produced matter on the Web comes in much humbler forms, such as comments posted to forums or appended to brand social pages or YouTube videos. more

User-generated content can take a lot of forms. This past weekend, it came in the shape of a Super Bowl ad about a crystal-ball crotch shot that won the Doritos “Crash the Super Bowl” contest for two amateur filmmakers from Indiana.

But national commercials in $3 million ad slots are the big leagues of UGC; most of the user-produced matter on the Web comes in much humbler forms, such as comments posted to forums or appended to brand social pages or YouTube videos. more

With video games and text messaging, regional chain Church’s Chicken is going after a young urban market. The video game promotion, a sweepstakes giving away copies of the “Afro Samurai” game with a game console, a $7,500 check and other goodies for the grand prize winner, runs until Feb. 22 and should be right in line with the young-adult demographic Church’s is trying to reach. more