You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Is Jack in the Box’s new viral marketing campaign really worth $3 million? The jury is still out.
The fast food chain kicked off a multi-week campaign during the Super Bowl on Sunday that puts into question the fate of the company’s founder, Jack. more
FAO Schwarz CEO Edward Schmults spoke at the Direct Marketing Association’s Catalog on the Road Day in Cambridge, MA on Tuesday. Anyone who showed up expecting fun and games was likely disappointed.
Like most U.S. businesses, the toy retailer is facing tough times. They’ve reduced catalog page counts and cut back on their prospect mailings dramatically. Overall circulation has been scaled way back, and FAO is opting instead for an increased e-mail marketing program.
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