Hyundai Thrives on Novel Deal Psychology
While other automakers are watching sales decline, Hyundai scored a big boost in business last month fueled by a simple proposition: if you buy a Hyundai and lose your job, you can return the car.
The concept attacks the most prevalent feeling that would prevent any prospective car buyer from making a move right now, namely that void of uncertainly enveloping our economy. Effectively remove that element from the equation, and it obviously draws consumers who are otherwise frozen with indecision.
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