The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for February 11th, 2009

Court Restricts Verizon’s Marketing

Let’s say you learned a customer was switching to a competitor. You’d try to change their minds, right?


Well, Verizon can’t do that, judging by an order from the U.S. Court of Appeals for the District of Columbia. more

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Related Topics: Direct Hit, General |

Court Restricts Verizon’s Marketing

Let’s say you learned a customer was switching to a competitor. You’d try to change their minds, right?


Well, Verizon can’t do that, judging by an order from the U.S. Court of Appeals for the District of Columbia. more

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Related Topics: Direct Hit, General |

Who’s Next In the Retail Graveyard?

I think a lot have people have been wondering out loud who the next retailer, financial service, etc., to kick the bucket. But give Yahoo Finance U.S. News and World Report credit for going out on a limb and making the predictions, based on ratings from Moody’s.


Some of the 15 companies Yahoo Finance thinks will be a memory by the end of 2009 are no-brainers, but others you have to think about before having that “yeah, you’re right” moment. Here’s a quick look at some of the companies Yahoo Finance U.S. News and World Report threw under the bus. more

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Related Topics: Retail, Etc. - Opinion, Etc. |

Who’s Next In the Retail Graveyard?

I think a lot have people have been wondering out loud who the next retailer, financial service, etc., to kick the bucket. But give Yahoo Finance U.S. News and World Report credit for going out on a limb and making the predictions, based on ratings from Moody’s.


Some of the 15 companies Yahoo Finance thinks will be a memory by the end of 2009 are no-brainers, but others you have to think about before having that “yeah, you’re right” moment. Here’s a quick look at some of the companies Yahoo Finance U.S. News and World Report threw under the bus. more

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Related Topics: Retail, Etc. - Opinion, Etc. |

Pot Smokers Unite Against Kellogg: The Pro Shop

Michael Phelps has found a rather large group of unlikely—or likely—supporters.


Pot smokers and marijuana advocates are banning together calling for a boycott of all Kellogg Co. products after the company dropped its sponsorship of Michael Phelps when a photo became public last week of him smoking a bong.


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Related Topics: The Pro Shop - General |

Juicing up Mail Deliveries

Postal Regulatory Commission member Ruth Y. Goldway had a good idea on Feb. 10 when she suggested in a New York Times opinion piece that the a portion of President Barack Obama’s economic stimulus plan go toward helping the U.S. Postal Service convert its 219,000 vehicles–the country’s largest civilian fleet– from gasoline to electric power .

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Related Topics: Postal Dispatch |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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